Meet the Team

Crystal Victoria, a Texas-based author and entrepreneur, is a leading figure in the field of youth entrepreneurship education. With eight published books and a college textbook on entrepreneurship to her name, she offers valuable insights to both budding youth entrepreneurs and educators. 

As the Founder of Target Evolution Incorporated, a nonprofit organization, Crystal empowers youth aged 8 to 18, using experiential learning in retail environments to build entrepreneurship skills, communication, and confidence. Over the past four years, Crystal has built six retail stores called "Trail Blaze: Teen Biz Pop-Up Shop", which sell products by teen entrepreneurs and is also managed by youth in Dallas and Houston. 

She has secured partnerships with Macy's and Brookfield Property Group to expand opportunities for youth entrepreneurs to earn money in high-traffic luxury malls and retail stores. Her vision is to expand Target Evolution into an internationally recognized nonprofit, furthering her commitment to youth empowerment. 

Learn more about Crystal and her work here: www.crystalvictoria.com